Industrial photography

Your customers do not choose your business solely because of products and prices, but also because of its brand. And the brand is, among other things, supported by the images of the company, which the outside world meets on its website, on social media, in campaign materials and everywhere else.

Environmental images should profile your business, organization or cause by capturing its identity and supporting the story you want to tell. It requires a photographer who understands the company and its messages and who can turn them into strong images.

Naturally occurring situations create the great life style images

The task always begins with a thorough presentation of your company and its DNA. Perhaps you have a crystal clear brief that must be followed, or maybe it is a more open task, where we discuss how to reach the right solution. No matter what, I can provide reliable and professional advice on all aspects, when needed.

Then I explore your company with my camera and my curiosity. The best images are usually the ones where your employees do not feel they are being put on display. When everyone is comfortable I can direct and create the situation that best visualizes your story.

The surroundings tell their part of the story

A business headshot is more than just a portrait. The surroundings – the subject’s context – also contribute to the story and together it makes both the key figure and the company appear as appealing as possible to the target audience.

I will take all the necessary extra steps to find the right setting for the portrait. It can be an office environment, a production hall, outdoors in nature or whatever supports the story that the portrait is supposed to tell.

Lifestyle images unfolds the story about your company

Any business can be depicted in an infinite number of ways. Perhaps it is cool images of hard-working people in the production hall that presents your story best? Maybe you have an inspiring office environment, where it is obvious to take nice images of your employees in natural work situations? Perhaps you always eat lunch on a beautiful green spot and want to capture the good atmosphere?

Good visuals grows from a strong idea – and inspiration sets in at any time. For example, during a visit to your production hall, over a communal lunch in the canteen or at the exact moment when the light falls perfectly through the window at the office.

People

For most companies, people are their greatest valuable commodity, and the value lies both in their competencies and their personality. Therefore, a good business portrait should unfold both the story of the professional person and let the personality shine through.

I have a great deal of experience in ensuring that balance. Through creating a professional expression that matches the company’s brand, regardless of whether the person in focus wears a habit or boiler suit. And by catching the firm/steady look, the natural smile or the trustworthy appearance that tells you that here is someone you want to do business with.

Being portrayed needs to be a good experience

It is my experience that your business portrait will be best when you forget that you are in front of a camera. Which is why I always make an effort to make you feel comfortable during the photo shoot.

There are many people who are uncomfortable being photographed, but even if you feel that way, you will usually relax and act comfortable in front of the camera if you are talking about something you are passionate about. Thus, my main tool – in addition to the camera – is my curiosity and my ability to talk to all types of people about what interests them the most.

See more examples here.